February 10, 2021

It’s a WrAPP: The Reese’s Book Club App Launched!

Your read on everything that happened during launch week inside Reese’s Book Club and what comes next.

It’s a WrAPP: The Reese’s Book Club App Launched!

Your read on everything that happened during launch week inside Reese’s Book Club and what comes next.

After thousands of pages, hundreds (literally) of Slack messages, and more than a few sleepless nights, the next chapter of Reese’s Book Club is here. And while we hoped you’d love it as much as we do, we were completely blown away by your response: Within the first 48-hours, thousands of book lovers from around the world came aboard!

More than that, you’re already using the platform to join events, like our first-ever in-App Launch Party, start discussions, and win prizes.

We were thrilled to see so many of your faces at our first ever Launch Party. But, our system was definitely overwhelmed… in the best way possible. But, we’re working to make sure that things run smoother next and it’s much easier to spot Reese in the crowd (yes, she and author Sarah Pearse were both there!) .

Also about those tags… we see you! We’re making it easier to tag your fellow book lovers, so you can see when you’ve been tagged or when someone’s responding to your fiercest book opinions.

Can we follow people on the app? Not yet, but soon. Stay tuned!

The Launch Party crashed/kicked me out, what happened there? Literally, we had no idea so many of you would join us, so we’re working to make the experience seamless for next time.

I couldn’t see any of the videos in the Launch Party? We hear you…fixing it!

I didn’t get a notification, so I missed the Pick Party? Let’s make sure that never happens again! Turn on your notifications in your profile settings.

Can we receive notifications when someone replies to my comments? Not yet, but soon. Stay tuned!

How does the swap, send, or lend feature work? First, we love how many of you are interested in this feature, so we’re going to close this chat temporarily and do some matchmaking. Because books are our love language.

Bookmark your calendar for our next Pick Party on March 2nd!

Our Clue Countdown launches on March 1st, so sharpen your pencils and put on your detective hats because sleuthing out our next pick will win you $1000 in books to an indie bookstore via bookshop.org.

Okay, enough chit chat…said us never. New Club Chats are happening every week and we’ve got upcoming discussions for our February Pick, The Sanatorium, so keep reading to share your Whodunit opinions. Seriously….the ending.

We have SO many thoughts about The Last Thing He Told Me—who’s ready?

Watch-along with us on Substack this Friday at 5 PM PT / 8 PM ET.
What our camera roll looks like since picking up Lady Tremaine ✨
She’s lived her life in stories...

From the pages she loves to the characters we’ll never forget. 💛📚

Join us in wishing our founder-in-chief @reesewitherspoon a happy 50th birthday!

Which one of Reese’s stories has stayed with you?
Spring into a new chapter with our March Class of Reese’s Book Club picks 💐 Which books are you reading this season? ⬇️
There aren’t enough exclamation points in the world to express how much we adore Lady Tremaine! Have you had a chance to start reading yet?
#whatsapppartner Have a burning question for our March author Rachel Hochhauser? 🌷

Tap the link in our story to head to our WhatsApp channel and submit your questions! Then join us there at 4pm ET/ 1pm PT to hear Rachel’s answers live, only on @whatsapp 💚